Elected officials and the management of the Chamonix tourist office presented support mechanism for tourism recovery to all the economic and tourist actors in the Chamonix valley.
We hope that the deconfinement of May 11, 2020, has enabled you to resume your activity or to continue it in better dispositions.
We are well aware that some of you cannot yet exercise it, but rest assured that the Tourist Office will accompany you as best as it can to start this summer season", declared the Chamonix Tourist Office.
The Chamonix Tourist Office has chosen to communicate on the summer season from the beginning of April, as winter activities were stopped during the coronavirus COVID-19 confinement. In this regard, the Tourist Office has switched their website and the Chamonix application to summer mode.
On the model of the Valley's 4 seasons promotional video, the Tourist Office has created a summer capsule.
"In this difficult period, we really want the Chamonix-Mont-Blanc Valley to communicate in unison. We invite you to broadcast this video to as many people as possible, in which we find the essence and the specifics of the Chamonix Valley and its different villages".
This video was recently the subject of a communication campaign on social networks to test its attractiveness. The results are very positive, since it reached 280,000 people on Facebook and generated 3,850 new subscribers. On Instagram, this video reached 350,000 people.