Swedish endurance sports brand Craft has opened a new hub in Chamonix. Located at 23 Place de l’Église, the Craft Hub offers a curated selection of Craft’s latest trail and running footwear and apparel and will serve as a base for a range of running-related activities throughout the season.
The opening comes as Chamonix continues to cement its reputation as one of the world’s premier destinations for trail running and mountain sports, attracting athletes and outdoor enthusiasts from across the globe. It also follows a successful spring for Craft’s elite athletes, highlighted by David Sinclair’s victories at the Canyon Endurance Runs and the Transvulcania Ultramarathon, where he also set a course record. The record-setting performance came in the new Kype Gravel, a shoe set for global release later this year but already available in a limited batch at the Craft Chamonix hub.
During major events such as Marathon du Mont-Blanc and UTMB, the hub will host social runs, athlete talks and other community-focused activities. With runners from around the world gathering in Chamonix throughout the summer, the new space adds another meeting point for the town’s vibrant endurance sports community.
